What makes a press release genuinely useful to a journalist? Former national journalist Jordan Baker explains how to structure compelling media material, write stronger headlines and quotes, prepare images and supporting facts, and choose the right format for products, experts, business news and real-life stories.

Why do journalists ignore PR pitches and press releases, even when the story seems good? Former national journalist Jordan Baker explains the real reasons for silence, why relationships and artificial personalisation are overrated, and how to improve your targeting, headline and editorial angle without repeatedly chasing journalists.

Not every company announcement is a story a business journalist wants to cover. Former national journalist Jordan Baker explains what makes B2B news genuinely relevant, how trade, regional and national media differ, and how to find angles beyond the press release.

A practical DIY PR guide for small businesses from former national journalist Jordan Baker, covering how to find media angles, research journalists, write pitches and press releases, respond to opportunities, earn coverage and make the most of it once it is published.