How Goodness Me Nutrition built national media visibility through nutrition expert PR
Goodness Me Nutrition
Nutrition and digestive health
Goodness Me Nutrition worked with Fair Public Relations on an expert-led PR campaign centred around Anna Mapson, using her knowledge of nutrition, digestive health and everyday wellbeing to provide useful commentary and advice for journalists.
The supplied campaign records show 13 published media opportunities, with coverage appearing across national newspapers, consumer health titles and lifestyle media including The Daily Telegraph, The Independent, Metro, Daily Express, Daily Mirror, The i Paper and BBC Good Food.
The published coverage shown spans from June 2022 to April 2023.
The client
Goodness Me Nutrition provides nutrition-focused expertise around digestive health and wider wellbeing.
For PR purposes, Anna had a particularly useful area of expertise because nutrition connects naturally with subjects journalists cover throughout the year, from digestive symptoms and eating habits to women's health, seasonal wellbeing and everyday lifestyle choices.
That created opportunities to build Anna's media profile through practical expert commentary rather than relying solely on news about the business itself.
The opportunity
Nutrition is a competitive media category, with journalists receiving significant amounts of health and wellbeing commentary.
The opportunity was therefore not simply to position Anna as someone who could talk about nutrition.
Her expertise needed to be connected to specific questions journalists and their audiences were already interested in.
The campaign focused on identifying those useful intersections between nutrition, digestive health and everyday behaviour.
The PR strategy
The campaign primarily used expert commentary and advice-led PR.
Topics appearing within the supplied campaign records included:
digestive health
IBS
indigestion and heartburn
constipation
meal timing
breakfast and dinner habits
period tracking
long Covid symptoms
running and digestive responses
everyday health improvements
eating habits and wellbeing
This allowed Anna to contribute to a broad range of health and lifestyle conversations while retaining a clear connection to nutrition and digestive wellbeing.
Turning specialist knowledge into accessible media commentary
One of the strengths of expert PR is taking professional knowledge and making it useful within subjects being discussed by mainstream audiences.
Coverage did not need to focus entirely on Goodness Me Nutrition.
Instead, Anna could contribute insight to wider articles where nutrition or digestive health formed part of the story.
Examples included questions around whether persistent indigestion or heartburn could indicate a more serious problem, why some people experience digestive symptoms while running, the relationship between meal timing and health, and practical ways people could improve their everyday eating habits.
This created a broader range of journalist opportunities than relying on company announcements alone.
Media coverage
The supplied campaign board records 13 published media opportunities.
Selected publications included:
The Daily Telegraph
The Independent
Metro
Daily Express
Daily Mirror
The i Paper
BBC Good Food
Take a Break
Giddy
Coverage topics ranged from digestive health and IBS to meal timing, period tracking, constipation, long Covid and practical nutrition advice.
Building visibility around a defined area of expertise
The campaign demonstrates the value of having a clear expert position while still allowing enough flexibility to respond to different journalist requests.
Anna's overall media positioning remained connected to nutrition and digestive wellbeing, but those subjects could be applied to many different editorial conversations.
That made it possible to contribute to health stories, consumer advice, lifestyle articles and broader wellbeing features without continually repeating the same pitch.
Reactive and evergreen opportunities
Some nutrition stories are evergreen.
Questions around digestive health, meal timing, constipation, eating habits and IBS remain relevant throughout the year.
Others become useful because of a particular seasonal, cultural or news-led conversation.
Combining these different types of opportunities helped create a more consistent stream of potential media angles.
It also meant the campaign was not dependent on a single launch, announcement or piece of company news.
The outcome
The campaign established a substantial body of earned-media evidence around Anna Mapson and Goodness Me Nutrition.
Across the supplied records, 13 published media opportunities appeared in national, consumer, health and lifestyle publications.
The breadth of the coverage also demonstrated how a clearly positioned nutrition expert could contribute to many different stories while maintaining a recognisable area of authority around digestive health, nutrition and everyday wellbeing.
You can view Goodness Me Nutrition's published articles in our Media Coverage database, alongside hundreds of other articles secured for our clients across a wide range of industries, sectors and areas of expertise.
The results
| Result | Details |
|---|---|
| Campaign | Goodness Me Nutrition |
| Expert | Anna Mapson |
| PR approach | Nutrition expert commentary, digestive health advice and reactive journalist opportunities |
| Published media opportunities | 13 across the supplied campaign records |
| Coverage period shown | June 2022 to April 2023 |
| Selected publications | The Daily Telegraph, The Independent, Metro, Daily Express, Daily Mirror, The i Paper and BBC Good Food |
| Campaign focus | Nutrition, digestive health, IBS, eating habits and everyday wellbeing |
Could your professional expertise become a media opportunity?
Businesses with credible specialist knowledge can often contribute to a much wider range of media stories than they initially expect.
Fair Public Relations helps experts identify the subjects journalists can genuinely use them for, develop clear positioning and turn their knowledge into relevant earned media opportunities.
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