How Charisse Cooke secured 26 published media opportunities through relationship expert PR
Charisse Cooke
Relationship psychotherapist and relationship expert
Charisse Cooke worked with Fair Public Relations on a six-month expert PR campaign focused on turning her professional knowledge of relationships, attachment, communication and emotional behaviour into useful commentary for journalists.
The supplied campaign records show 26 published media opportunities, with coverage across national, lifestyle, relationships and consumer media including MailOnline, Metro, The Independent, Daily Mirror, Glamour, GQ, HuffPost UK, ITV, SheerLuxe, Refinery29 and The Face.
The client
Charisse Cooke is a relationship psychotherapist with more than two decades of full-time clinical experience.
She has worked in private and clinical settings since 2003 and specialises in relationship dynamics, communication, codependency and emotional resilience. Charisse is accredited by the National Counselling and Psychotherapy Society and is also a published author, keynote speaker and workshop facilitator.
Her work combines psychology, psychotherapy and attachment science with practical approaches to modern relationships.
That combination of professional experience and a subject with broad consumer relevance created a strong foundation for an expert-led PR campaign.
The opportunity
Relationships are a particularly broad media subject.
Journalists regularly cover dating, breakups, marriage, intimacy, communication, attachment, friendship, celebrity relationships and changing social behaviour.
The opportunity was to position Charisse as a credible professional source who could explain the psychology behind those stories and provide useful advice for readers.
Rather than relying on stories promoting Charisse's services directly, the campaign could use her expertise across a much wider range of editorial conversations.
The PR strategy
The campaign focused primarily on expert commentary and reactive journalist opportunities.
Subjects appearing across the supplied campaign records included:
attachment styles
breakups and heartbreak
ghosting
breadcrumbing
long-term and short-term relationships
maintaining attraction in relationships
dating apps
intimacy and sex
engagement and marriage
relationship frustrations
friendship and romantic boundaries
spending time alone
relationship communication
celebrity relationship behaviour
dating psychology
This gave the campaign enough breadth to respond to different journalist requests while keeping Charisse's positioning clearly connected to relationships and human behaviour.
Turning relationship psychology into media commentary
A major strength of the campaign was the ability to connect established relationship expertise with subjects already being discussed in consumer media.
For example, Charisse contributed to stories about "chill" breakups, attachment styles, breadcrumbing, ghosting, wedding-night expectations, keeping relationships strong over the festive period and the psychology behind spending time with an ex.
Other opportunities connected relationship psychology to popular culture and celebrity news.
This allowed Charisse to provide professional context around subjects readers were already discussing rather than requiring every article to begin with a standalone story about her business.
Responding to popular culture and current conversations
Relationship journalism often moves quickly.
Celebrity relationships, dating terminology and changing social behaviour can suddenly create demand for expert explanation.
The campaign used these moments where they genuinely connected with Charisse's expertise.
One example involved commentary around Kanye West's behaviour following his relationship breakdown, which resulted in coverage in The Independent.
Other topics included dating-app behaviour, fictional-character crushes, WhatsApp intimacy, long engagements and changing attitudes towards breakups.
The objective was not to comment on every trending story. It was to identify those where Charisse could add credible and useful relationship insight.
Media coverage
The supplied campaign board records 26 published media opportunities connected to the campaign.
Selected publications included:
MailOnline
Metro
The Independent
Daily Mirror
Glamour
GQ
HuffPost UK
ITV
SheerLuxe
Refinery29
Tyla
The Face
Daily Star
Irish Examiner
Bella
The coverage demonstrates the range available to a well-positioned relationship expert, spanning national news, lifestyle, dating, relationships and entertainment media.
Building authority around genuine professional experience
Relationship advice is a crowded media category.
The campaign therefore needed to distinguish professional expertise from generic dating commentary.
Charisse's clinical background gave the PR activity a clear foundation. Her website states that she has more than 20 years of professional experience and has worked extensively with relationship dynamics, communication, codependency and emotional resilience.
Her expertise also extends into attachment science and emotional regulation, both of which provide useful frameworks for explaining relationship behaviour to mainstream audiences.
This made it possible to approach lighter consumer subjects while retaining credible professional positioning.
Creating multiple media angles from one area of expertise
The campaign also demonstrates why expert PR does not necessarily require a constant stream of company announcements.
A relationship psychotherapist can potentially contribute to stories about dating, marriage, communication, sex, friendship, breakups, attachment, boundaries, emotional responses and social trends.
Each opportunity can be different while still reinforcing a recognisable overall area of expertise.
For Charisse, that meant the campaign could generate repeated media opportunities without continually recycling the same pitch.
The outcome
Across the six-month campaign, Fair PR helped position Charisse Cooke as a media source for relationship psychology, dating, attachment, intimacy and emotional behaviour.
The supplied campaign records contain 26 published media opportunities, including coverage across major national and consumer publications such as MailOnline, Metro, The Independent, Daily Mirror, Glamour, GQ, HuffPost UK and ITV.
The campaign shows how deep professional expertise can be translated into accessible commentary across a broad range of mainstream media conversations.
You can view examples of published articles in our Media Coverage database, alongside hundreds of other articles secured for our clients across a wide range of industries, sectors and areas of expertise.
What Charisse says about us
“Couldn't be happier with the team at Fair PR. I receive regular press opportunities, inclusion in press releases, and the team are always on hand whenever I have a question or idea. I've received numerous press mentions and secured that much-needed social proof. Their model of making high-quality PR more affordable for small businesses is brilliant and works really well for my brand. Highly recommend.”
Charisse Cooke, Relationship Psychotherapist
The results
| Result | Details |
|---|---|
| Campaign | Charisse Cooke |
| Campaign length | 6 months |
| Expert | Charisse Cooke, relationship psychotherapist |
| PR approach | Expert commentary, relationship psychology, reactive journalist opportunities and consumer advice |
| Published media opportunities | 26 across the supplied campaign records |
| Selected publications | MailOnline, Metro, The Independent, Daily Mirror, Glamour, GQ, HuffPost UK, ITV, SheerLuxe and Refinery29 |
| Campaign focus | Relationships, dating, attachment, communication, breakups, intimacy and emotional behaviour |
Could your professional expertise become a media opportunity?
Strong expert PR starts with credible knowledge that journalists can apply to stories their audiences already care about.
Fair Public Relations helps experts identify the subjects they can speak about with authority, develop clear media positioning and turn that knowledge into relevant earned media opportunities.
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